One surprising result: “ 55% of Younger Millennials (21-25) drank wine on their 21st birthday , which is almost twice as many as Older Millennials (26-39) and three times as many as those age 40 and over.” Like many before it, this survey shows that wines at $15 to $20 retail (750 ml bottle) are in the greatest demand, followed by wines retailing at $10 to $15 . This price range is considered “premium wine,” and that is where most of the action is. The survey also indicated that almost 20 percent of consumers “never buy wine under $10.” Surprisingly, although bottles over $20 retail make up under 6% of wines sold to High Frequency consumers, 21-25 year-olds run neck and neck with the over 40 crowd in that price range. And 28% across all age groups indicate that $35 retail is “too much to spend on a bottle of wine…”
For those wine lovers in downtown San Antonio, young or seasoned veterans, an exciting new option is now available in downtown San Antonio. High Street Wine Co., the new wine bar at The Pearl, opened last Thursday. Scott Ota, an advanced-level sommelier from Austin, sees High Street as more than just a place for a glass of wine, a bite to eat and a retail bottle shop. “I want it to create a little bit more of a sense of community, not just among the people who come in, but for the trade as well,” Ota said. High Street packs 170 labels into 1,275 square feet, the size of High Street’s shotgun space across from the Granary at The Pearl. It will sell wine by the bottle for retail or to drink at the bar, with about 30 wines by the glass starting at $4 and topping out at $12 for a glass of Champagne. The bar will also serve small plates of cheese and Spanish conservas (upscale preserved seafood) and customers can take advantage of a consumer-friendly feature of The Pearl’s neighborhood zoning: glasses of wine to go. High Street will be open 11 a.m.-midnight Friday, 9 a.m.-midnight Saturday, 10 a.m.-10 p.m. Sunday and 11 a.m.-11 p.m. Monday-Thursday.